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No bad’ is the philosophy for a better planet. She adds, “‘All good. However, plastic bottles made of polyethylene terephthalate (PET) are completely recyclable, although they are not biodegradable. However, it was in 2017 that she came up with an innovative recycling initiative.All the world’s plastic! It is here, there, and everywhere — from straws to polybags, from tiffin boxes to soda bottles. We started with our 1,500 t-shirt capsule collection and apart from general consumers, many of our existing partner organisations showed keen interest to Off-white Merino Lamb Hair faux fur fabric join hands with us.”“Fashion has always been close to my heart and making recycling and upcycling cool was a challenge I was looking forward to. This means a per capita plastic consumption of nearly 11 kilograms — a large part of this includes bottles, wrappers, bags, and sachets.2 million bottles for recycling and she has recently launched her first apparel collection that is made up of 95 per cent recycled plastic polyester and 5 per cent Dri Fit spandex.

With this initiative, seven empty bottles get transformed into one t-shirt. But its negative effects on the environment cannot be discounted, and the world seems to be waking up to this reality. Our customers are wearing these t-shirts on a daily basis.According to the Central Pollution Control Board (CPCB) report in 2017, it was estimated that around 25,940 tonnes of plastic waste is generated every day in India. Being a committed proponent of sustainable living, she decided to follow an eco-friendly lifestyle.“I was in Nashik when I noticed large quantities of plastic bottles being treated as ‘garbage’.The youth of today connects with sustainability and there is scope to make a unique identity for an initiative like ours because people are seeking and appreciating solutions that show responsibility towards the environment,” she adds.

Yarn is then woven into fabric, dyed using eco-friendly processes, before the ocean-friendly t-shirt is finally ready. I spent the next two years in R&D to create fashionable apparel made of discarded, empty plastic juice bottles. These t-shirts are available in different styles.Mumbai-based Atiya Rakyan takes your discarded plastic, processes it into fashionable tees, and gives it back to you thanks to her ingenious initiative that gets upcyling right. The learning amassed in this process led to the launch of RawCycle, making them the best available alternatives to recycled waste,” Atiya shares.

Google, Facebook, L&T, and even some schools have shown their interest in the project,” she said on a concluding note.Talking about the feedback she has received for this initiative, the 35-year-old expresses, “People are enjoying the fabric and the tee’s versatility.”The gathered plastic bottles are first washed and then chopped into flakes, which are later melted, shaped into chips, and extruded into yarn.“Garbage disposal is a huge problem in today’s plastic crisis and we find people often aren’t aware of alternative solutions to manage disposal better.Take, for instance, Atiya Rakyan’s endeavour.


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[ ۲۶ بهمن ۱۴۰۱ ] [ ۰۳:۵۹:۱۵ ] [ urpsoftle ]

Overdoing it can ruin the overall appearance of the outfit. Plaid is a stiff material so anything that you wear should be structured in form. The season now is autumn/winter so we are inviting designers to work with plaids as we are quite bored with plain winter wear,” adds Ranjitha. It is very stiff and is of very high quality.The trend was all over the recently held Fashion Weeks, where celebrities and movie stars occupy front row seats to root for their favourite designers. “We can always do a contempory take on the plaid weave when we want to incorporate it in Indian clothing. So when accessorising for such a fabric, people should style it with a light weight silk scarf or a fur neck line.This season plaid seems to rule the ramp.Everywhere we can see people sporting plaids and checks.”When putting together an outfit, all components should go well together.Designers are playing around with lot of lines, checks and plaids.

She concludes by saying, “Jewellery wise I don’t think it is necessary to accessorise this trend, but if people want to accessorise they should go for antique gold or silver jewellery.“Ever since plaid has come back in vogue, we can now see a lot of sweater, sweat shirts and basically winter wear in plaids. The plaid trend has been sported by celebrities like Sonam Kapoor, Dia Mirza and Priyanka Chopra. Plaid and checks are coming back into fashion. So, when sporting a look that has plaid element, it is important to know how to style it.Designer Ranjitha Sundar says, “Fashion is a cycle.”She also suggests that while winter collections have always been plain, that is not the case now.Plaid fabrics are quite bold.

So we can naturally assume that our celebrities will sport trends that are introduced at these events. High boots and stockings will also go well with plaid outfits, states designer Aparna Shadab.”Accessorising can give the outfit a whole different perspective. She goes on to explain, “There are no rules to follow and it only depends on what suits your body type. “The plaid is a very unique fabric. Plaids are generally thicker compared to other fabrics because it includes a lot of thick threads, yarns and fibres which tend to give extra texture on the fabric.Crop tops in a plaid weave Black drawing roller faux fur fabric with a floral Banaras s******t, with parted hair and a ponytail, will give very fresh take to the overall outfit,” says designer Prachita Devi.Year after year we have seen new trends being introduced to the fashion world.


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[ ۲۶ بهمن ۱۴۰۱ ] [ ۰۳:۵۶:۵۲ ] [ urpsoftle ]
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